Search Engine Optimization (SEO) is one tool in your toolkit that needs attention (and a lot of it). Just when you think your SEO efforts are achieving exactly what you want, the rules change. With more than a dozen years of experience, we have gained unique insight into SEO best practices and opportunities for online retailers. And we want to share them with you! Join SLI Systems CMO Tim Callan and special guest Elizabeth Whiting, director of e-commerce at Steiner Tractor, to find out how to get the SEO-driven revenue you’ve been missing. You’ll learn: Why you need to pay attention to the changing SEO landscape Best practices for improving the SEO of your e-commerce site Major SEO “no-no’s” that can damage your site’s reputation New streams of SEO-driven revenue most retailers miss out on How user-generated SEO increases traffic and conversions without negative SEO Enjoy!