Time for a Change! SLI Reveals Its New Brand

September 25, 2014 Tim Callan

At SLI Systems, we’re proud of our 13-year history of providing high-quality learning-based site search, and our status as the leading SaaS-based site search provider to the Internet Retailer Top 1,000. We’re also proud of our culture of ongoing innovation, which has led us to expand our solutions to include learning-based navigation, recommendations, user-generated SEO, mobile search and an array of merchandising tools and analytics. To communicate our commitment to meet the expanding needs of e-commerce retailers around the world, today we launch our new brand identity.

new brand image-1-smallE-commerce Accelerated

Seen in this photo with CEO Shaun Ryan, the new SLI Systems logo and tag line embody our mission to accelerate e-commerce by connecting shoppers with the products they are most likely to buy. As mentioned in today’s press release, the ‘S-like’ symbol in the new logo represents a shopper’s seamless path to purchase. The interwoven elements reflect the customer collaboration that is core to SLI’s ongoing success and the success of our customers. The color palette considers the nuances of cultures across the five continents where SLI operates. We believe the logo enhances our already-strong brand recognition among the world’s leading e-commerce businesses.

As you see our new identity carried out on our web site, ads, tradeshow graphics, etc., I hope you’ll take a fresh look at what SLI has to offer – solutions that are proven to deliver e-commerce results, like the 30% increase in site revenue Lakeshore Learning experienced after implementing a range of SLI solutions, or the 10% sales lift Boden saw after implementing SLI Dynamic Product Banners.

We timed the launch of our new brand to coincide with several important events in the next week, including Shop.org 2014 in Seattle Sep. 29 – Oct., the SLI Connect customer summit in Seattle on Oct. 2, and the E-Commerce Expo in London Oct. 1-2. If you’re not joining us at any of these events, I hope you’ll browse the rich array of on-demand webinars, e-books and case studies available on our website at sli-systems.com, or connect with us on social media. We look forward to hearing from you!



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