Do you have a favorite online store where you shop for specialty items and always find something that fulfills your desires? For lovers of high-end wine and spirits, Zachys Wine & Liquor is a popular destination. Because Zachys’ customers largely know what they’re looking for when they visit the site, they don’t spend lots of time browsing different pages and products. As Zachys’ E-commerce Director Victor Castro explained, customers tend to search, find what they want, and purchase — 1, 2, 3 — which also means if they don’t see something that grabs their interest right away, they’re gone.
Zachys knows the importance of delivering site search results that are right in line with shoppers’ expectations, which is why the company turned to SLI Systems not long ago. Since implementing SLI Learning Search, Zachys has seen 33% more visitors use the search box, and conversion rates and per-visit values for search users are twice those of non-search users.
Zachys also uses SLI Rich Auto Complete and learning-based navigation pages to boost those results, and now sees Rich Auto Complete results producing a 10x higher conversion rate than the site average.
For long-tail search terms that tend to have higher conversion value, Castro’s team uses SLI Site Champion to create dynamic SEO-optimized landing pages. The optimized landing pages get higher rankings in Google and Bing, which drives more high-converting traffic to the site. Another key to Zachys’ online success is the use of extensive refinement options in search results, along with merchandising banners for popular terms.
If you want to learn more about Zachys’ e-commerce success using SLI, read the Chain Store Age article or the press release. And if you need to put in place a strategy for generating higher revenue from search and navigation, similar to what Zachys has done, feel free to reach out to us at firstname.lastname@example.org.