Replatforming: Is It Right For You?

March 4, 2013 kemg

Are you stuck between a rock and a hard spot when it comes to your eCommerce system? Does it have some features that you still like, but is missing crucial others that can make or break your business?

It could be time to change to a new platform. Or maybe, it’s time to explore ways to enhance your existing site with additional site search and merchandising features that will meet your current need while giving you breathing room to look for new solutions. In some cases, eCommerce sites have been able to completely avoid expensive, time-consuming re-platforming entirely by using site search to fill in the gaps that their platforms were not adequately providing.

If you’re at a crossroads about the best way to move forward to grow your site’s functionality efficiently and cost-effectively, you shouldn’t miss our upcoming webinar this Thursday, March 7, on Site Search vs. Re-platforming. You’ll hear from Fit For Commerce about the considerations around re-platforming, and can find out from Brandon Finch, Director of eBusiness for Jelly Belly, about the challenges Jelly Belly faced and the solution that has helped their site grow.

Enhancing the most fundamental abilities of your site’s search and navigation can help remove the pressure to re-platform immediately or entirely, because customers can still complete the most fundamental, revenue-driving actions of searching and finding a product to purchase.

When you are considering re-platforming, it’s best to ask yourself these questions:

  1. Am I completely unhappy with everything about my existing platform?
  2. Do I have 3+ months to devote to changing and implementing a new platform?
  3. Do I have a dedicated cross-functional team that can handle the change in platforms?
  4. Are the goals of all departments met by re-platforming?

If you answered “no” to any of the above, you won’t want to miss our webinar to learn more about the best available options for you. Every company’s business and growth plan is unique, and a one-size-fits-all solution is not the only option.

Also, download the Fit For Commerce white paper on Site Search vs. Re-platforming.

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