Effective Design Options You May Have Overlooked

April 23, 2014 Dawn Mortensen

Earlier this week, eConsultancy posted the article: 25 Effective Design Patterns for E-commerce Site Search Results. The article highlights great examples of search relevancy, site design and refinement options that help smooth customers’ path to find, and purchase, the items they’re looking for.

Five of the e-commerce sites spotlighted in the eConsultancy article are clients of SLI Systems, including Sutton’s Seeds, Abe’s of Maine, Boden, Lovehoney and B&Q. We’ve worked with these companies to implement effective site search solutions, using design options that many retailers overlook.

Abes Filtered Reviews 23apr14Abe’s of Maine – Filtered Reviews

Camera and photography retailer Abe’s of Maine stands out because of the way the company highlights reviews within search results. Not only can visitors view reviews in search results, but they can also set filtering options so they can find reviews that discuss aspects of camera equipment that are most relevant to them. Wine Enthusiast is another SLI client that offers the capability of reviews filtering. In both cases, the reviews filtering option gets a lot of use and tends to result in higher conversions.

 

Boden Refinements 23Apr14Boden – Effective Use of Refinements

Boden offers a comprehensive set of filtering options, including Category, Sub-category, Top-rated by Age, Top-rated by Size, Price Range, Color and more. The results page also lists search suggestions at the top, offering visitors alternate search terms to try. The Help and Style & Fit tabs across the top give shoppers more options for finding the right items according to personal characteristics like size and shape.

By making these improvements in site search, Boden has increased customer engagement and conversion rates for search. Read more in this Boden case study.


Lovehoney – Capitalizing on Trends

Lovehoney used search to its benefit by recognizing a fast-growing trend among fans of the book “50 Shades of Grey.” Long before the book became a mainstream success, Lovehoney noticed the search term was frequently used on their site. The company immediately capitalized on the emerging trend by creating custom product landing pages for searches related to “50 Shades of Grey.” By reacting quickly, Lovehoney not only boosted sales but also struck a product licensing deal with the “50 Shades” franchise. Now they are the exclusive retailer of the popular branded items. Read more in this Lovehoney case study.

Following Best Practices Leads to Profitability

What’s not discussed in the eConsultancy piece is that effective site search pages often generate higher per-visit and average order values, while reducing bounce rates. After implementing improvements with SLI, Boden’s search users became worth about 215% more per visit than non-site search users. Lovehoney experienced a 16% increase in average revenue per visit.

If your site search solution isn’t improving your e-commerce sales, you might want to take a close look at more examples of search done well. In addition to the examples in the eConsultancy article, you can find more than 20 case studies at sli-systems.com/customers/case-studies.

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