E-commerce Search Queries Hit New High Thanksgiving Weekend

December 4, 2014 Tim Callan

As 2014 holiday shopping statistics roll in, SLI Systems found some interesting trends among search query data for the 800+ e-commerce sites it serves. In addition to seeing a record-breaking Cyber Monday, we identified the weekend’s peak U.S. shopping times, discovered that 40% of weekend shopping was done from mobile devices, saw huge international growth in Black Friday shopping, and hit a new milestone with the number of search queries SLI served.

PeakHolidayShopping_2014Late-Night Shoppers Prevail

Overall, it’s clear that holiday e-commerce shopping is up significantly from last year – The Custora E-Commerce Pulse reported an increase of 15.4% in e-commerce revenue for the holiday weekend (Thanksgiving through Cyber Monday) over the same weekend in 2013. As mentioned in an SLI press release issued today, 10 p.m. EST on Cyber Monday was the peak hour for online shopping in the U.S. Thanksgiving Day shopping also peaked at 10 p.m. EST.

Mobile Monday?

SLI research also found that 37% of Cyber Monday shopping in the U.S. was conducted on mobile devices – this is up from the 29% reported by Marketing Land in 2013. As the percentage of mobile shopping continues to rise – and the term “cyber” becomes more dated (“Cyber Monday” was first coined by Shop.org in 2005 to describe the online shopping peak on the Monday after Black Friday) – this $2 billion shopping day may be on its way toward the new name of “Mobile Monday.”

Black Friday Now a Global Event

While the chart above looks at peak U.S. shopping times, our data surprisingly showed a significant amount of Black Friday traffic coming from Brazil and the UK. Even though these countries don’t celebrate the Thanksgiving holiday that Americans enjoy on the fourth Thursday and Friday of November, retailers have launched Black Friday campaigns in Brazil and the UK to capitalize on the U.S. shopping trend. Amazon was the first to offer Black Friday discounts in the UK in 2000, and clearly, the trend has skyrocketed.

Record Queries Served by SLI

Due to the international growth of Black Friday shopping and online shopping in general, SLI also hit a new record of serving more than 100 million site-search queries in a single day. There are many ways we prepare for supporting our clients’ peak shopping days – from the highly redundant and scalable cloud architecture we offer year-round to the additional site optimizations our engineers conduct well in advance of expected peaks. We’re pleased to be able to support the increased search traffic on any of our clients’ sites, no matter what day of the year.

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