In the drive to turn your visitors into buyers, navigation is a critical part of the shopping journey. More than 70% of site visitors navigate their way to the products they have in mind. But if your navigation is clumsy or confusing, those shoppers are more likely to bounce than buy.
Site Navigation as a Tool for Merchandisers, Content Marketers and SEO Pros
Originally we launched SLI Learning Navigation® in 2006 to provide a consistent experience across a site that also uses SLI Learning Search®. Learning Navigation® has always leveraged our patented learning technology to continually re-rank products based on user activity. Over the years, our navigation solution evolved based on customer feedback.
Today we are excited to introduce the next generation of SLI Learning Navigation – completely rebuilt for improved SEO and better merchandising. The newest version of Learning Navigation is designed to give you more control over your SEO while creating a better user experience based on industry best practices.
Our revamped navigation solution dynamically generates clean, search engine-friendly URLs, making it easier for shoppers to find your products during an organic search. Our new interface allows you to quickly edit URLs, titles, headings, meta tags and page descriptions, giving merchandisers and content marketers more direct control over factors that affect their SEO.
Learning Navigation also helps you avoid SEO issues with duplicate content by controlling which pages search engines index. The navigation pages provide refinement and filtering options for the whole product catalog.
Adapting to the evolving e-commerce experience and expectations of our customers is at the core of SLI – to continuously enhance our offering, accelerate your sales and provide these improvements seamlessly via our SaaS platform. We are excited to help you bring your e-commerce to the next level with this newest version of Learning Navigation.
For new customers, we recommend signing up for Learning Search together with Learning Navigation to gain the maximum benefits of SLI learning technology. For existing SLI Learning Navigation customers, our SaaS platform allows us to easily upgrade your Navigation for no cost at your discretion.
To learn more about Learning Navigation, click here.