Amplify Omnichannel Marketing with Geospatial Search Results

February 11, 2015 kemg

Does your retail operation manage both online and brick and mortar shopping experiences? If so, you understand the importance of showing shoppers a wide variety of products online, while also giving them the option to find their desired product locally where they can see it, try it in person and perhaps pick it up the same day.

A popular way to provide these options to shoppers is to use geospatial information to localize the online shopping experience. By allowing geospatial queries, retailers can offer location-based searching and navigation so that shoppers can:

Filter and Order Search Results by Distance

Retailers can allow customers to see the availability of products within a geographic range, narrowing results by the distance they’re willing to travel for the item. Additionally, retailers can order results by distance so that products located closer to the specified area are listed first in search results.

Shop by Store Location

AndersenThis feature lets customers view results for products that are available at a particular store location. This can come in handy if customers are more interested in seeing products at the location closest to them. Some retailers carry different inventory in various stores or have a wider inventory online. Allowing shoppers to search by store location provides a specific, localized and convenient online shopping experience.

Andersen Windows, the largest manufacturer of windows and doors in the U.S., uses a store locator map on their site to show the closest stores where their products are sold.

Show Search Results in Map View

The easiest way to convey information about location is through a map. Showing shoppers where product inventory is located and giving them the ability to see more or less based on geographic perimeters provides a richer and very intuitive search experience.

Show Available Inventory on Product Detail Pages

When shoppers view a product detail page, retailers can provide additional information about the closest local stores where the inventory is located. This is especially helpful for shoppers who want to examine the item in person before a purchase or for those that need it quickly. It can also be helpful for products that are difficult to ship due to size or weight.

Giving shoppers a localized shopping experience streamlines their ability to find and buy products in a way that is most convenient for their needs. It’s an easy way to add tremendous value to shoppers by showing information that is directly relevant to them – it also improves the chance for a sale.

SLI supports geospatial queries in the ways listed above to help retailers create a stronger omnichannel connection between their physical and online stores.

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