A Surge in Query Volume is Coming

November 24, 2015 Shaun Ryan

black-friday-rush

This morning (when I was supposed to be sleeping, but wasn’t because of jet lag), Flipboard popped up an article about Google’s scale that mentioned Google serves 1.2 trillion searches per year. That’s a lot! In the last year, SLI served over 15 billion searches across our more than 1,000 customer sites, which is about an 80th of what Google reportedly served. Given these numbers, I’m sure that across the web the number of searches within websites is higher than the number of searches on Google, Bing and the other web search engines.

With Thanksgiving, Black Friday and Cyber Monday coming up, SLI expects to serve more searches in the next seven days than any other week of the year. Thanksgiving is very much an American holiday, but the retail events surrounding it have become an international phenomenon. Retailers around the world take advantage of the opportunity to boost their holiday programs. Last year we saw large query volumes from our Brazilian retailer customers. UK retailers are jumping on the trend with £1.9 billion forecast to be sold in Black Friday sales.

The SLI team has been working to ensure we have plenty of capacity to meet the peak query volumes across the more than 1,000 sites that we power. In measuring search activity during Thanksgiving weekend last year, we found the highest day during this surge in shopping resulted in about 2.7x the normal number of queries. But the real peak is when the sales first open, the emails are sent and people rush to get the best deals. During a recent pre-Black Friday sale we saw the per-minute query volumes hit 200x their normal level.

Especially at this time of year, it’s vital that retailers’ infrastructure is ready to handle these peaks. SLI customers can rest assured: we are ready and waiting.

 

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