A Beary Good Success Story: Vermont Teddy Bear

May 28, 2013 Dawn Mortensen

This is second in a series of success stories on eCommerce sites that are growing their business with advanced site search. See live presentations of these stories at the SLI Theater at IRCE June 3-6.

Ever heard of a Bear-Gram®? How about a Pajama-Gram®? The same company that sends both types of cuddly gifts to more than 150,000 customers each year is Vermont Teddy Bear. As an 11-time Platinum Honoree in BizRate.com’s Circle of Excellence awards, Vermont Teddy Bear is among the world’s best online stores in Ease of Ordering, On-Time Delivery, Product Selection, Customer Support, Repurchase Intent and Overall Satisfaction, according to millions of BizRate customers.

Since 1981, Vermont Teddy Bear has offered high-quality, U.S.-made bears in the style of the original Teddy Roosevelt Bear from 1902. The bears can be personalized and are delivered overnight in a special box complete with air hole, game and candy treat (in case the bear gets bored or hungry on the way to its new owner, says the company).

As the word about Vermont Teddy Bear’s BearGrams first spread through radio ads in the ‘80s, the company expanded to include PajamaGram, which delivers gifts of cozy, quality pajamas, as well as CalyxFlowers, which delivers bouquets and other floral gifts from growers around the world. The sister companies have operated successful online retail operations for well over a decade.

Partnering to Increase Online Sales

Vermont Teddy Bear has its own team of eCommerce experts who work with partners to optimize their online reach. Since early 2008, Vermont Teddy Bear has used SLI Systems to improve the brand’s site search, navigation, mobile commerce and search engine rankings. At PajamaGram.com, SLI Learning Search ensures that the most popular products – as well as those the company specifically wants to promote, like their family set pajamas – are those first displayed in relevant search results. SLI Learning Navigation pages also make it easy for visitors to shop for pajama gifts by size. The result? More families and gift-givers finding matching pajama sets in the right size.

Vermont Teddy Bear’s Director of eCommerce Operations, Victor Castro, will showcase the business’ online successes at the SLI Theater, booth #501, during the Internet Retailer Conference and Exhibition (IRCE) in Chicago June 3-6, 2013. See our full lineup of scheduled feature presentations, or just stop by at 3:30 on June 5 or 6 to see Victor. Wearing your pajamas is optional!

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