Improved Usability & Merchandising Are Keys to Growing Mobile Commerce

October 9, 2012 Terry

It’s no surprise that the mobile commerce market is growing incredibly fast – and this year experts predict a lot more mobile purchases during the holiday season than we saw last year. According to studies by Forrester Research, mobile retail and travel spending will double in 2012 over 2011 — and they project the market size to quadruple by 2017, with retail being the fastest growing mobile segment. This research and the expectations for a big increase in mobile shopping activity validate the need for retailers to develop user-friendly mobile commerce sites.

With that in mind, we announced today several new enhancements to our SLI Mobile site search solution, including: mobile Auto Complete, QR code integration, mobile banners, analytics tracking and multivariate testing (see our press release for more details).The new features and capabilities are designed to give online retailers better merchandising and customization options while improving customer engagement and the overall mobile search experience. 

Many of these new features have been developed to accommodate the needs of our growing mobile customer base, which recognizes the need for good usability on the mobile platform, as well as the ability to merchandise, test, and track performance of various design elements. Many of our existing clients are turning to us for their mobile site search implementations, including Dooney & Bourke, 24-Hour Fitness, Cache, MakeMeHeal.com and U.S. Toy/Constructive Playthings, among many more – and they’re seeing strong results in terms of how people interact with their mobile site and how that translates to more purchases.

This week, we’re showing off these new features and talking about best practices for mobile search at Mobile Commerce Forum in San Diego. If you’re interested in going mobile or need guidance on how to take your mobile site to the next level, stop by and visit us in booth #305, and get a first-hand view of our solution and its benefits. If you’re not in San Diego, feel free to drop a comment here.

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