The world of e-commerce is constantly evolving. When site search was first introduced, the functionality was clumsy at best and completely frustrating at worst. Shoppers typed their entire search query before seeing if the site had what they were looking for. This involved a lot of guesswork and often led to no results or irrelevant results – even when the site had the product shoppers wanted.
In 2008, SLI Systems launched Auto Complete. As soon as users started typing their search query, a search box dropdown instantly displayed search suggestions. In 2011, we were the first site search provider to add images and product suggestions to this experience, which gave birth to SLI Rich Auto CompleteTM and allowed shoppers to find relevant products faster. Each improvement to our Auto Complete experience has increased conversions and customer engagement.
The E-commerce Evolution Continues
Today, we are excited to announce industry-leading enhancements to Rich Auto CompleteTM. Our new Rich Auto Complete experience has been designed from the ground up to speed the path to purchase and engage shoppers on any size device.
After considering a number of usability factors, best practices and client requests, we redesigned the entire experience to increase e-commerce sales, enhance product discovery and reduce the risk of returning “no results.”
Our latest version of Rich Auto Complete provides better guidance to shoppers as soon as they engage with the search box. We added the ability to show search suggestions based on category, brand or department, which lets shoppers jump to the right section of results. For example, a search for jeans at a large department store might show options for jeans in Women, jeans in Men and jeans in Kids.
Our new dynamic content feature allows users to preview products of interest right within the Auto Complete box. We do this by updating products displayed when users hover over search suggestions, which gives them more choices and increases engagement.
In addition, the new Rich Auto Complete helps you capture more sales from your small-screen shoppers. We’ve created dedicated mobile and tablet designs that automatically display options correctly regardless of device size and orientation. As a result, shoppers can type less and buy more.
Rich Auto Complete uses patented SLI Learning Search® technology to continuously re-rank product suggestions based on user activity. This allows you to showcase the most relevant products to your shoppers, and you can tune the results to control the order in which products appear.
SLI Systems has always customized the look and feel of our solutions to match your e-commerce site. Our new Rich Auto Complete now includes a variety of design options so that you can choose an experience that fits your brand and delights your shoppers.
Our SaaS platform allows your site to evolve alongside our e-commerce solutions. Existing Rich Auto Complete customers will enjoy these new features at no additional cost. New customers can look forward to combining the power of Learning Search® with industry-leading Rich Auto Complete to create a premium search experience
Learn more about accelerating your e-commerce by reading our Rich Auto Complete product brief.